In 2017, four-time world heavyweight champion Evander Holyfield partnered with long-time boxing promoter Sal Musumeci to form Real Deal Sports & Entertainment. Real Deal Sports & Entertainment is the parent company to a promotional entity (The Real Deal Boxing), a broadcast series (Real Deal Championship Boxing), and many more in the near future. The company will promote world-class and entertaining boxing events and will strive to be a company that does what is best for the sport and the fighters.

With Holyfield’s vision to provide mentorship to athletes, prioritize fighter health and safety, and create innovative and interactive platforms for the fans, Real Deal Sports & Entertainment is at the forefront of revolutionizing the sport of boxing, the way people watch it, and the way the athletes perform.